Go Bears belongs to Cal. This, after the NFL’s Chicago Bears attempted to use the trademarked phrase as part of its twitter hashtag this season.
Appreciate the support guys, but that’s the wrong logo 🤔 https://t.co/quF1xTq1xP
— Cal Athletics (@CalAthletics) September 6, 2017
NFL teams have rolled out team hashtags. When typed in, it would show a little logo of the team.
— Chicago Bears (@ChicagoBears) September 6, 2017
However, Cal had the phrase trademark in 2014. It appears that the Chicago Bears are backing down from a potential legal fight with the Bay Area school.
This is not the first time that the Chicago football team has fallen to a college trademark. Last year, it attempted to use the #BearDown mark. Of course, that is trademarked by the University of Arizona. The football team has the Bear Down moniker on its field at has been a long-time phrase.
The issue reflects a good cause for due diligence in having researched the phrase or mark you use in a marketing campaign. Proper review will help eliminate potential PR faux pas like this.
The Midwest pro team is now 0-2 to Pac 12 teams.