For most Seahawks fans, we would like to forget the last Seahawk offensive play of Super Bowl XLIX. It was a great game, but horrible way for the season to end. Rest assured, it looks like the Hawks could make another run next season. As for the business side of the Seahawks franchise; it is booming. In fact, the Seahawks have filed a number of trademarks to ensure that it capitalizes on its recent success. While some of the applications may not succeed such as its attempt to trademark the number “12,” securing trademark protection is an important way to ensure that you protect your business.
Seahawk running back Marshawn Lynch filed several trademarks pertaining to his own personal brand including the phrase, “I’m here so I won’t get fined.” This was the phrase Lynch repeated again and again at NFL Media Day during the Super Bowl this year. Lynch will likely use the term to sell apparel for his “Beast Mode” brand.
While most business owners may not have as profound marks as the Seahawks or Lynch, the protection of trademarks is an important part of a business.
If you have any trademark issues, please do not hesitate to contact me.