The outspoken father of NBA rookie Lonzo Ball has filed a trademark for a Junior Basketball Association , a league for top-ranked prospects that do not want to attend college. While the questions of the league are many, the one issue with the trademark is that it may come into opposition with the NBA which as an existing mark for Jr. NBA.
It’s clear we may see a showdown between the NBA and Ball on the trademark as the existing mark and the application for the JBA would be construed as confusingly similar as well as running in the same class of services. We will see if Ball has something to argue in opposition to this.
